The Jordan brand is synonymous with sneaker-heads everywhere. However, this audience is now full of millennials who have never seen MJ play. They think of Michael Jordan as a shoeinstead of the greatest basketball player ever to set foot on the court.

To celebrate the brand's 30th Anniversary, we set out to bring the brand back to its performance roots. We built a virtual time machine to take players back in time, to the moments when MJ showed us why he was the greatest to ever play the game.