Nike Grid is an innovative real-world-web game that has fundamentally augmented the running experience by creatively twisting it enough to elevate it far above common perceptions of what running could truly be and what it should offer. In this engaging endeavor, the bustling city of London was transformed into an expansive game board by re-appropriating its often ignored yet undeniably iconic infrastructure, such as the historic phone boxes, serving as unique markers throughout the course. This clever integration allowed players to accrue points while claiming coveted territory, requiring them to run between these thoughtfully placed boxes and meticulously log their times at each distinctive point of interest.