At the end of 2022, a pivotal moment when most brands were engrossed in looking back at their past achievements, YETI was already boldly looking forward toward new horizons. They proudly introduced their innovative initiative, Year In Preview, which was meticulously engineered and thoughtfully designed by YML to be a remarkable first-of-its-kind interactive digital experience. This engaging platform inspired users to create and generate their very own custom calendar, enhanced by a uniquely tailored hype video, preparing them in an exciting way for the promising year that lay ahead.