Air Jordans have become a status symbol in sneaker culture and are worn all around the world today. The impact of Air Jordans has expanded from basketball and into fashion, pop culture, and hip-hop. Air Jordans are a major staple in casual wear and streetwear culture.

Jordan was undoubtedly the most iconic brand that I had ever aspired to work for. I had the oportuniyy to be part of an extraordinary group of talented individuals, and together, we collaborated to produce some truly remarkable work at AKQA SF. I had the exciting challenge of developing campaigns for Jordan and ultimately in my final year I had the privilege of working on the official Jordan.com online store, hosted on the Nike platform. Being part of a brand that I had grown up loving and admiring was not just a personal milestone; it was the fulfillment of a lifelong dream.